AS writer and art director partner, i devised and scripted the idea for this spot. I created detailed storyboards and worked with artists to make this happen both with the client and with alcohol regulations. I oversaw all aspects of the shoot and was client facing often leading meetings.
This true 360 campaign (OOH, TV, Experiential, product) for the oldest ale generated a 21% increase in sales.
Following the success Diageo reinvested in the brand, building a new brewery and a tourist experience that to this day ranks among the top attractions in Kilkenny.
This little furry fella created a bunch of jobs, the town of Kilkenny were so enamoured with our little creation they created a pub in his honour and named it the thirsty squirrel. Now there’s something to raise a glass to!
