This one has my dirty paws all over it, writer, art director, I created the storyboards. I was client facing, leading meetings. I did not however do the CGI, it would have looked terrible.
This true 360 campaign (OOH, TV, Experiential, product) for the oldest ale.
Generated a 21% increase in sales.
Saved a brand.
Following the success Diageo reinvested in the brand, building a new brewery and a tourist experience that to this day ranks among the top attractions in Kilkenny.
This little furry fella created a bunch of jobs, the town of Kilkenny were so enamoured with our little creation they created a pub in his honour and named it the thirsty squirrel. Now there’s something to raise a glass to!
