Brits take great pride in our resilience, we celebrate those who get knocked over and get back up. Harsh weather, dark winters, and numerous world cup defeats are all just tests of our grit. So when the economy started to show signs of recovery it was a great time to remind Britons that endurance is what we do best. And who better to do it than Britannia getting back on her plinth with the help of her courageous lion.

I came up with this idea and worked with my creative director to execute it. no one can question his commitment to craft as the photograph below proves.