An idea that only a naive and ambitious young creative team would dare to present, actually saw the light of day. Me and my partner were the team.
The campaign transformed harvey Nichol’s the brand image. AS organic pr went global, A small budget and a wet crotch generated over 3 million dollars of earned media.
Leading to the most profitable sale in the 181 year history of the store.
Facebook voted to make our work the cover of Lurtzers Archive.
Twitter exploded with tens of thousands of tweets. most loved it, some where outraged.
